Joe Fresh Makeup First Impressions and Tutorial

I received a press package with Joe Fresh Makeup to test and I’ve filmed a first impressions and tutorial with most of the products.

Until recently, Joe Fresh cosmetics could only be purchased at Loblaws. Joe Fresh Beauty now available at Shoppers Drug Mart too! Their cosmetics retail for under $18 a piece. To my surprise,  Joe Fresh is available online in the United States and in freestanding stores in New York as well as other international locations.

Although Joe Fresh boasts many lifestyle products, I am only getting acquainted with their beauty line in this post. Today, we will be looking at the Joe Fresh Illuminating Primer, Concealer, Blush Stick, Highlighter Stick, Powder highlighter, Matte Liquid Eyeliner, Lash Focus Mascara and Lip Crème.

Joe Fresh Makeup First Impressions and Tutorial


Joe-Fresh-Makeup-First-Impressions-and-Tutorial-swatches-photosJoe Fresh products used:

  • Illuminating Primer, Champagne
  • Long Wear Spot Concealer, Light
  • Blush Stick, Peach Dream
  • Highlighter Stick
  • Powder highlighter, Champagne
  • Matte Liquid Eyeliner
  • Lash Focus Mascara
  • Lip Crème, Berry

The products that stood out were the Matte Liquid Eyeliner and Lip Crème. The Matte Liquid Eyeliner is pigmented, matte, easy to manoeuvre and long-lasting, but not waterproof. The Lip Crème boast an opaque liquid lipstick formula with shine. It is long-lasting, but the shine fades over wear.

The Illuminating Primer has a pump for hygienic dispensing and it really packs a punch. It’s best worn either under foundation or mixed with moisturiser, but not on its own.

Have you tried Joe Fresh Makeup? What are your thoughts on the line?

This post contains PR sample(s) sent for editorial consideration.


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